After generating a lot of AI video, one thing becomes obvious: The prompt isn’t the production. The strongest results happen when you start thinking like a filmmaker, not someone trying to get lucky with generations. Here are some of the principles I follow: 🎬 1. Build before you generate. Define your characters, locations, wardrobe, props and visual language first. Consistency is much easier when the world already exists. 📷 2. Design the shot, not just the scene. Lens, framing, camera position, lighting, blocking and movement matter. “A woman walking through a city” leaves too much to chance. 🎭 3. Give every shot a purpose. Ask yourself: What does this shot add to the story? A beautiful generation that contributes nothing is still a weak shot. ⚙️ 4. Respect physics and chronology. Clearly establish where people and objects are, what happens first, and what causes the next action. Then give the model enough freedom to perform it naturally. 🧬 5. Consistency starts with references. Good character and location reference sheets can save you dozens of rerolls later. ✂️ 6. Don’t fix everything in the edit. If a generation is only “good enough,” regenerate it. Editing can improve timing. It can’t turn a fundamentally weak shot into an A+ shot. 🔊 7. Sound is half the film. Dialogue, ambience, Foley, impacts, room tone and music are what make generated images start feeling like cinema. 🔥 8. Be ruthless with quality. Before keeping a shot, I ask myself: Would I confidently show this to a $10K client? If the answer is no, I generate it again. AI makes production faster. It doesn’t lower the standard. If anything, when generating another take costs minutes instead of thousands of dollars, there’s even less excuse to settle. What AI video best practice has improved your work the most? 👇