Today's call was about Foundations and the whole call came back to one thing. Context. If your AI doesn't know your business, it cannot help you run your business. Having a thousand conversations with Claude is not the same as training it. That's like hiring your best friend to be your accountant because you talk every day. Not the same thing. Here's what context actually does when you build it right ↴ It turns Claude into the assistant who tells you "this isn't what we said we were doing today, why are we talking about this?" instead of letting you spiral down a rabbit hole at 11pm. I shared a screenshot of that exact moment in stories recently. That doesn't happen by accident. It happens because Claude has a project that knows my priorities, my offers, my customer journey, and my goals. It also makes every prompt, every skill, every tool you've ever downloaded actually work. The one-hour content month skill, the lead magnet builder, the brand glow up... none of it gives you anything good if Claude doesn't know who you serve, how you sound, and what you sell. Prompts are dead. The 256-prompt packs are dead. What's not dead is the foundation underneath all of it. If you haven't built your Business Brain yet, that's your homework. Sectioned out on purpose so you can pull just the brand voice into one project, just the ICA into another, just the offer details into wherever they belong. One project per subject. Your offer, your client, or your business. That's it. Replay is below. Daily Brief skill coming soon. What's the first place you're going to add real context this week? 👇

It's context. I'm gonna say it louder for the people in the back who keep buying $97 prompt packs hoping THIS one is finally gonna be the missing piece... AI doesn't know your business. That's the missing piece. It doesn't know your offer. It doesn't know your audience. It doesn't know how you talk, who you serve, or why anyone should care. So when you type "write me an email" and it spits out something that sounds okkk... that's not the AI being dumb. That's the AI doing exactly what you asked. With nothing to work with. And before you start with "but Monika I talk to ChattyG or Claudette all the time!" that is NOT the same. Then you think the fix is upgrading "write me an email" to some 14-page mega-prompt. You've successfully convince your AI it's a Harvard-trained copywriter with 20 years of experience and a Pulitzer Prize. But surprise surprise... same crappy output. Because it's the same problem. No context. 🥪 𝗧𝗵𝗶𝗻𝗸 𝗼𝗳 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗮 𝘀𝗮𝗻𝗱𝘄𝗶𝗰𝗵. The prompt is the wrap. Three words or fourteen pages, doesn't matter. White bread, sourdough, carb-friendly lettuce wrap, whatever the hell you want. If there's no meat in the middle, it's not a sandwich. It's just bread. 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗲𝗮𝘁. It's your offer, your audience, how you talk, what you sell, what you'd never say in a million years. THAT'S what makes the AI useful. THAT'S what turns "write me an email" into something worth sending. And when you give AI quality context? It will do its damnedest to be a poet, a copywriter, an editor, a strategist, whatever you need. It actually wants to do good work. It just needs something to work with. Here's the part that's gonna piss some people off. Most "AI experts" know this. They just won't tell you. Because if you understood that context is the real unlock, you wouldn't need their $497 course. You'd just need to spend an afternoon writing down what your business actually is. 𝗦𝗼 𝘁𝗵𝗶𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 — 𝘄𝗲'𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗿𝗮𝗶𝗻 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. The actual meat. The thing your AI has been missing this whole time.

Okay so this week's Weekly AI Workflow was a good one. We built a real, live, actually-pretty sales page using Claude. Start to finish. Including hosting it for free. If you missed it, here's the rundown. 🧠 𝗧𝗵𝗲 𝗯𝗶𝗴 𝗶𝗱𝗲𝗮 Sales pages aren't hard. The reason yours feels hard is because Claude doesn't know your business yet. Once you fix that, the rest is honestly kinda boring (in the best way). 🛠️ 𝗧𝗵𝗲 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗻𝗲𝗲𝗱𝘀 ✨ Your brand voice (so the page sounds like you, not a robot) ✨ Your ideal client avatar (so the page knows who it's talking to) ✨ Your offer details (price, features, what they actually get) That's it. That's the whole context stack. Drop those into a project organized by offer, not by task. One offer = one project. 🔁 𝗧𝗵𝗲 𝗳𝗹𝗼𝘄 1️⃣ Add the Sales Page Writer skill to Claude (linked in the classroom). 2️⃣ Open your offer project. Type "use the" then hit / and pick the skill. Then tell it: write my sales page, review the project files, use my branding. 3️⃣ Read the copy. Tweak what feels off. AI embellishes. You are the editor. 4️⃣ Tell Claude up front: I want this as HTML, not JSX. Saves you usage. Trust me. 5️⃣ Drop in your checkout link (Stripe, Flodesk, Beacons, whatever you already use). 6️⃣ Download the HTML, drop it in a folder, rename the file 𝗶𝗻𝗱𝗲𝘅, then upload that folder to Netlify. 7️⃣ Boom. Live sales page. Free hosting. Clickable link to send anywhere. 🔥 𝗦𝘁𝘂𝗳𝗳 𝗜 𝘄𝗮𝘀 𝗲𝘅𝘁𝗿𝗮 𝗹𝗼𝘂𝗱 𝗮𝗯𝗼𝘂𝘁 ✨ Prompts are dead. Stop downloading 14-page prompt packs that tell Claude to "act as a world-class copywriter." Skills replace prompts. They're better. They live in your account forever. ✨ Context is the unlock. My sales page came out clean on the first pass because the project was loaded. If yours feels mid, it's probably not the prompt. It's the context. ✨ Claude reads the entire conversation every single time you talk to it. The longer the chat, the more usage you burn. Watching it slow down? Ask Claude to summarize where you are and start a fresh chat in the same project. Save the usage for actual building.

If you've been meaning to write that sales page for AGES but still haven't... 🫤 then today's workflow call is for YOU! We're going to build a gorgeous on brand sales page for WHATEVER you're selling... and I mean whatever!! It could be your new product, course, homemade bread for pickup, your car, I literally don't care... all you need is someway to take payment - stripe account, a Beacons page, Flodesk checkout, a Google calendar booking link, anything we can link to. Have your Claude ready to go and I'll see you at noon

Hey y’all quick update 👇 I’m moving today’s AI Workflow Call (noon) to tomorrow, Friday at noon. Calendar is updated. Just found out my internet is going to be down. Life happens… we roll with it 😅 BUT this one is gonna be worth the wait. Bring your lead magnet ideas because we’re building something really good together. Like… ✨ clean ✨ strategic ✨ actually impressive We’re using Claude to create a lead magnet that doesn’t feel thrown together… it feels like something people would legit pay for. If you’ve been sitting on an idea or overthinking it… this is your moment. See you tomorrow at noon 🫶✨