Yesterday's coworking call went somewhere I didn't expect, and I have to share it.
Three completely different businesses. One lesson that hit all of them.
The magic of AI isn't the prompt. It's the context.
I watch people save "perfect prompts" they're never gonna use, and I get it... but no prompt is going to save you if the AI doesn't actually understand your business. Bad context in, bad output out. Every single time.
So here's what actually moves the needle 👇
Stop writing the perfect step-by-step. Tell it the end result you want. AI is smart enough to fill in the blanks. What it can't do is read your mind about where you're going. Give it the destination, not the turn-by-turn directions.
Then look at your week. What are you doing over and over that's quietly eating your time?
For me it's checking email across three businesses every morning and turning my saved Instagram posts into content drafts. I don't do that anymore. Claude Cowork does it while I drink my coffee.
One more thing came up that I want you to sit with...
You are not as behind as your algorithm makes you feel.
I have days where I'm convinced everyone already knows what I teach and I'm wasting my time. Then I talk to actual humans and they go "wait, it can do WHAT?" Most people are still chatting with ChatGPT like it's Google. The basics you already have? They're a superpower to most of the world.
The FOMO is a marketing strategy. If they can make you feel behind, they can sell you the cure.
You're not behind. You just need your foundation set up so AI actually knows your business.
💬 Tell me in the comments: what's the ONE repetitive task you'd hand off first?