🎓 Week 1: Artifacts – Recap · AI Skool of Business

🎓 Week 1: Artifacts – Recap

Missed the Week 1 call?

Watch the replay below. Head to the module for the prompts.

Here are the key points (🔹) that'll help it all click faster when you do.

🔹 The Claude vs. ChatGPT Thing (Because Everyone's Asking)

Okay so Claude just dropped a series of savage Super Bowl ads basically roasting ChatGPT for planning to run ads inside the platform. Which is wild and concerning. Claude has vowed it's not about that life.

Here's how I think about it: ChatGPT is Phoebe (lovable chaos). Claude is Monica (organized but a little dry). Both great. Different vibes.

ChatGPT wins when: You need back-and-forth conversation, personality, custom GPTs you can share with people, brainstorming, iteration
Claude wins when: You need it to follow your damn instructions and stay consistent, professional outputs that don't need 47 rounds of editing, polished deliverables

I'm not telling you to pick a side. Use both for what they're actually good at.

🔹 What Artifacts Actually Are

Think of artifacts as Claude's version of custom GPTs, minus the conversation.

You can build:

Downloadable tools (like accountability trackers that actually remember your progress between sessions)
Shareable links (welcome apps, content generators, whatever)
Lead magnets that don't look like everyone else's boring PDF
Client deliverables without spending 6 hours in Canva

Two types:

Downloaded HTML files – personalized, remembers user data, harder for people to rebrand as their own
Public links – easy to share, but anyone can click "customize" and remake it (which is fine if that's your whole point)

🔹 The Real Use Cases

Listen. Artifacts aren't here to replace you doing actual business work. They amplify what you're already doing.

Actually smart ways to use them:

Onboarding clients with interactive welcome experiences instead of a wall of text email
Creating accountability trackers for your coaching programs
Building prototypes before you waste hours building the real thing in Squarespace
Delivering brand guides clients can actually use (not just look at once and forget)
Making lead magnets that look professional without hiring a designer

🔹 The Part Nobody Wants to Hear But Needs To

AI amplifies you. It doesn't replace you.

If you're hoping AI will let you skip foundations, skip clarity, skip doing the actual work... you're building on quicksand.

But if you're using AI to speed up what you're already good at? To test ideas faster? To create things that would normally take days in a couple hours? That's where the magic is.

Stop collecting tools. Stop chasing AI avatars and agents and automations that solve problems you don't even have yet.

Pick the ONE workflow that would actually save you time right now and just build that.

🔹 Your Homework (Actually Do It Though) ↴

Learn: Watch the full training (link below) – seriously, the live walkthrough shows you exactly how to build these step by step

Build: Create ONE artifact that solves a real problem in your business. Not a "cool idea." A real thing you'll actually use or share with leads or customers

Share: Post what you built in the community so we can hype you up

🔹 Pro Tips from the Call

Save your usage if you're on the free plan:

Fill out your preferences in Claude settings BEFORE you start (so it knows how you like things)
Use the prompts I already wrote for you (they're in the module)
Tell Claude upfront: "I'm on a free plan, don't waste words explaining things I don't need"

Maximize that free $50 credit:

Claim it in settings > usage (seriously, go do this right now)
Use Opus 4.6 for important stuff like sales pages, actual modules, complex builds
Use Sonnet 4.5 for everyday work
Use the fast model when you're just brainstorming

Make it actually work:

Be specific about colors. Use hex codes, not "make it more blue"
Upload your brand guide so you're not re-explaining yourself
Expect to go back and forth a few times. That's normal. Not a you problem.
If it's not right on try one, just tell it what to fix and keep going

🔹 The Branding Artifact We Built Live

We made a brand guide artifact that:

Shows your colors in both light and dark modes
Has clickable hex codes that copy straight to your clipboard
Shows your typography in actual context
Works anywhere you need quick brand asset access

No more hunting through Canva. No more "wait what was that hex code again?"

Click, copy, paste. Done.

📆 What's Coming Next Week

Week 2: Skills – turning all those annoying back-and-forth conversations with AI into reusable systems you can pull into any project. They're the Claude version of System Prompts from Mastering ChatGPT.

If artifacts made sense to you, skills are about to blow your mind.

🔹 Bottom Line

Claude artifacts aren't hype. They're not the new shiny thing everyone will forget about in 3 months. They're a legit way to create professional, interactive stuff faster than you could build it manually.

But only if you're using them to speed up work you're already clear on.

Foundations first. Tools second. Always.

Now go build something real. 🫶

Grab your tracker and drop what you're building in the Accountability Thread

1:22:53

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