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Sites are publishing millions of AI generated pages and most of them are getting deindexed. I pulled data on a few well known sites to see where the losses are actually coming from and what's still working. Grokipedea published 6 million AI articles. They peaked at 740,000 indexed pages and they're now down to 422,000. Most of that content is dead weight. HubSpot's blog went from 8 million organic visitors to 391,000. They were covering everything from shrug emojis to resignation letters. Google caught on and started favoring sites that stay in their lane. HubSpot is already aware and trimming the pages that don't belong. SEMrush lost more than half their blog traffic too. But here's what's interesting, they're actually gaining AI Overview visibility. One structural change is getting their content pulled into AI Overviews at a much higher rate, even while their organic traffic declines. (7:48 in the video to find out what they did) When your site loses trust from going too broad, you'll also lose AI Overviews, LLM citations, and mentions in ChatGPT, Perplexity, and Gemini. AI models pull from topically focused, trusted sources that show up for long tail searches. Meanwhile sites like Reddit and Zillow keep growing on both organic and AI search. Reddit brings user generated content Google can't get anywhere else. Zillow brings proprietary real estate data. Every page they publish is actually unique and offers something AI can't just synthesize. Their pages are the product. Three things that still work at scale: 1. Unique data that's hard to find elsewhere (medium difficulty) 2. Something search engines genuinely need, like UGC (hard mode) 3. Staying in your lane and owning your topic deeply (easy mode) The simplest test is to search your potential topic and see what types of sites rank for it. If sites like yours show up, you're in your lane. If only unrelated sites show up, skip it. I go deeper on all of this in the video. P.S. I have a few spots open to work with me 1-on-1. Book a call here: https://calendly.com/jonathanboshoff/meet

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Hi everyone! I’m Thomas, a consulting & coaching manager focused on helping individuals and small businesses grow and improve their strategies