Side effect of GEO = globalization (less localization)?
I’ve noticed an interesting trend over the past 6+ months and I’m curious whether others are seeing something similar. We’re getting a steadily increasing share of international traffic / orders. Nothing has changed over the course over the same time on site, meaning: - The website is only in Dutch (a relatively small European language) - No translations, no country-specific pages Yet we’re receiving orders from Sweden, Germany, Poland, Italy, Spain, etc. These appear to be local customers in those countries, not expats or relocated Dutch speakers. This seems counterintuitive from a classic SEO / UX perspective, where language alignment is usually considered critical for conversion. I'm very curious if you too also see more cross-border conversions on single-language sites? Would you think this is driven by improved machine translation in browsers/search, stronger intent-based search, or something else (= GEO recommendations)? Are there SEO signals or SERP changes you believe are contributing to this behavior anyone knows of? Would love to hear real-world observations or data points from others!