3d • General discussion
Pricing the Offer
Hi , We know that the price of just about anything is based on whatever people are willing to pay, which is usually based on the value or benefit received in return. With GHL, I've seen people request anywhere between $97 to $1500 per month (based on the services and the client).
I thought I'd start at $397/mo. for the Trinity with an offer of $100 permanent discount for each referral made that becomes a client (up to 3 referrals), so they could end up with only paying $97/mo. However, for each $100 discount I gave, I'd pick up a new client at $397 (and the process starts over with that one). The offer would be $150 discount if at least one of the referrals was made within the first 30 days (while is still fresh in their minds).
I ran this scenario through Perplexity, assuming 25% refer nobody, 25% refer 1, 25% refer 2 and 25% refer 3 (and a 15% monthly churn). The result after 12 months is 199 active clients and just over $49,000 per month. Obviously, we can skew these numbers up or down. I just didn't want to offer a pricing structure that I would regret.
Based on your personal experience and that of your students, what are your thoughts on this type of offer? Thanks!!
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Pricing the Offer
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