This question always comes up, and really the fundamentals of SEO still apply to be able to rank on things like GPT search or even Perplexity. However, there are a couple of added factors to consider and some tricks that might help you reach the top of the results or get mentioned in these AI overviews.
In this video, I cover what seems to be working for us. I hope you enjoy it. Let me know if you have any questions.