Just dropped a new video that's been on my mind ever since Google I/O. Open your Google Search Console for a second. Last 12 months. Look at the trend.
Impressions going up. Clicks going down.
That gap isn't an accident. It's AI answering searches before anyone ever reaches your site. And with what Google just shipped at I/O — search agents that browse, book, and buy for users without ever opening your website — that gap is about to get a lot wider.
In the video, I break down:
→ Why "concierge search" is the new mental model and how to optimize for it
→ The new KPIs that replace rankings (because rankings are dead)
→ The free 60-second test you can run on your own site right now to see if it's even readable by AI agents
→ The one file you can add today to start getting cited in AI search engines
🛠️ TOOLS & RESOURCES MENTIONED
• Lighthouse "Agentic Browsing" audit: built into Chrome Canary DevTools