Most past performance writeups fail for one reason: 👉 They describe work instead of proving value to the evaluator. Today I’m sharing a quick rewrite example to show how small changes can dramatically improve how your experience is scored—without changing the facts. ❌ BEFORE (What Evaluators See All the Time) “Our team provided IT support services, including system maintenance, troubleshooting, and user support for a federal customer.” ✅ True ❌ Forgettable ❌ No evaluator confidence ✅ AFTER (Evaluator‑Focused Rewrite) “Our team supported a federal customer by maintaining mission‑critical IT systems, resolving user issues within defined SLAs, and ensuring uninterrupted operations for daily users—demonstrating our ability to deliver reliable, compliant IT support in a federal environment.” Same work. Very different impact. 🔑 What Changed (At a High Level) Without giving the whole playbook away, notice that the rewrite: - Anchors to mission impact - Signals performance confidence - Uses evaluator language, not internal jargon This is the difference between listing tasks and earning trust. 🧠 The Rule of Thumb If your past performance can be copied and pasted into any proposal… …it’s not doing its job. Past performance should: ✔ Match the solicitation language ✔ Reinforce Section M evaluation factors ✔ Reduce evaluator risk in one read Compliance & Ethics Notes - No fabricated metrics, claims, or customer details - All examples are illustrative only - Reinforces compliant, evaluator‑aligned proposal writing - Supports Professional‑in‑the‑Loop (PITL) review