Most course creators ask: “What topic should I teach?” A better question is: “What are people already trying to learn—but struggling to find a good course about?” That shift helped me find a course opportunity that eventually attracted 40,000 students. The strategy is simple: 1. Look for evidence of demand. 2. Study the courses already serving that demand. 3. Identify the questions, audiences or outcomes they’ve overlooked. 4. Build for that gap. You don’t need to create another broad “AI for beginners” course. You might create: “AI for estate agents who need weekly property content. Specific markets often have less competition and a clearer reason to buy. Watch the full breakdown: https://youtu.be/L9mYxCzemdw

This month, we’re working towards something you can show: a clear course plan and your first teachable lesson. You don’t need a finished idea or a new collection of tools. Start with this sentence: “By the end of this month, I want to help [type of person] do [specific thing].” Post your version below. A rough answer is enough to begin.

Most course creators get stuck at the very first step — not the recording, not the editing, the positioning. "What is my course actually about, and who is it for?" Here's a workflow I use with Claude (or ChatGPT) to nail that in about 15 minutes: 1. Open a fresh chat and paste this prompt: "I'm creating a course on [your topic]. My background is [1-2 sentences on your experience/expertise]. Ask me 5 questions, one at a time, to help me identify my ideal student's biggest frustration, their desired outcome, and what's stopped them from getting there before. After each answer, ask a sharper follow-up." 2. Answer honestly — don't overthink it, first instinct is usually right. 3. When you've gone through all 5, ask: "Based on everything above, write me a one-sentence course promise in the format: I help [avatar] go from [current struggle] to [desired outcome] without [common obstacle]." You'll walk away with a positioning statement you can use on your About page, your sales page, and every post you write from here on out. I ran this myself before building this community — "I help experienced professionals turn their know-how into a course without needing to be a tech expert or a video pro" came straight out of a session like this. Try it and drop your one-sentence promise in the comments — happy to give feedback on a few.

Here is my latest video giving my stack secrets

Most course creators get stuck at the very first step — not the recording, not the editing, the positioning. "What is my course actually about, and who is it for?" Here's a workflow I use with Claude (or ChatGPT) to nail that in about 15 minutes: 1. Open a fresh chat and paste this prompt: "I'm creating a course on [your topic]. My background is [1-2 sentences on your experience/expertise]. Ask me 5 questions, one at a time, to help me identify my ideal student's biggest frustration, their desired outcome, and what's stopped them from getting there before. After each answer, ask a sharper follow-up." 2. Answer honestly — don't overthink it, first instinct is usually right. 3. When you've gone through all 5, ask: "Based on everything above, write me a one-sentence course promise in the format: I help [avatar] go from [current struggle] to [desired outcome] without [common obstacle]." You'll walk away with a positioning statement you can use on your About page, your sales page, and every post you write from here on out. I ran this myself before building this community — "I help experienced professionals turn their know-how into a course without needing to be a tech expert or a video pro" came straight out of a session like this. Try it and drop your one-sentence promise in the comments — happy to give feedback on a few.