Mar 27 • AI Workflows - Share Processes
But who would actually pay for that?"
But who would actually pay for that?"
It's the question that kills more courses before they're even started than any technical problem ever could.
And I understand it. I asked it myself.
But here's what I've learned after 16 courses and students in over 40 countries:
You're asking the wrong question.
The right question isn't "who would pay for this?" The right question is "who is already frustrated by not knowing this?"
Because people don't buy courses. They buy relief from a problem. They buy a faster route to the result they want. They buy the version of themselves that knows what you know.
So instead of asking "who wants my course?" — try this:
Go to Google. Type your topic into the search bar. Before you finish typing, look at the autocomplete suggestions.
Every single one of those is a real person, typing a real question, hoping someone has the answer.
That's your audience. Already searching. Already frustrated. Already looking for you.
The course creator who shows up with the answer wins — regardless of whether they have a following, a website, or a single subscriber.
What topic are you thinking about?
Drop it below, and I'll show you how to do this live. 👇
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But who would actually pay for that?"
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