The first time someone suggested I make an online course, I laughed.

I was a college Principal. I'd spent decades in further education. I'd sat in more curriculum planning meetings than I care to remember.

"What would I even teach?" I thought. "Everyone already knows this stuff."

They didn't.

The thing is, when you've lived inside a subject for years — whether that's your job, a skill, a passion — it stops feeling like knowledge. It just feels like... you. Like common sense.

But it isn't common sense to someone who doesn't have it yet.

I made my first Udemy course and within weeks, people were messaging me from the other side of the world saying it had changed how they worked.

I hadn't invented anything. I hadn't discovered anything new. I'd just taken what was already in my head — knowledge I'd stopped noticing — and put it somewhere someone else could find it.

That's all a course is. Knowledge made findable.

So I want to ask you something genuinely:

What do people come to you for advice on? At work, in your family, in your social circle — what are the questions you always seem to get asked?

That's probably your course topic. And it's probably more valuable than you think.

Tell me below. 👇

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