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May 13 • 🎱 QUESTIONS
Visual Identity Gap
A client came to me last year.
Three years in business.
Making good money. Fully booked.
.
.
Invisible online.
.
.
She'd tried everything. Better captions. A content calendar. Hired a social media manager. Posted five days a week for two months straight.
Nothing moved.
When she took the Visibility Assessment, she expected a 70 out of 100. She scored a 30.
The gap was that big. And she hadn't seen it.
We built her visual library in a week.
The day she posted the first image from it, she got three inbound DMs. Three. From people who'd been watching her for months but hadn't reached out.....because something about her profile had felt off.
She didn't change her offer. She didn't change her price. She changed what people saw.
That's what closing the identity gap looks like. And it happened in a week.
If a stronger looked at your visuals across your platforms, would they see you and your expertise. Your business and your essence?
PS This is my zoom waiting room video. You have real estate everywhere.
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Visual Identity Gap
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