Office Hours #1 – Visual Identity Foundations, Tools, and Next Steps
This Office Hours session was the first support and Q&A session for members of the AI Identity Lab.
The goal of Office Hours is to help members troubleshoot, get feedback, and make progress on their visual identity, AI images, and videos.
This session focused heavily on foundations, classroom structure, tools, and how to use the community for support.
1. The Most Important Takeaway: Start With Your Visual Identity Foundation
Before creating AI images, videos, or content, you need to build your visual identity foundation.
If you skip this step:
  • Your images will look inconsistent
  • Your content will feel scattered
  • You will waste time creating images you never use
  • Your audience won’t recognize your content
If you build the foundation first:
  • Your images will look cohesive
  • Content creation becomes faster
  • Your brand becomes recognizable
  • Everything you create works together
Foundation first. Content second.
Your foundation includes:
  • Brand colors
  • Fonts
  • Style (modern, soft, bold, luxury, etc.)
  • Backgrounds
  • Clothing colors
  • Overall vibe and identity
  • AI persona / avatar (optional)
2. How to Choose Your Colors (Using NanaBanana)
A great tip from this session was using NanaBanana to test different colors on yourself.
You can:
  • Change clothing colors
  • Test different backgrounds
  • Try different color palettes
  • See what actually looks good on YOU
Suggested color directions discussed:
  • Blues
  • Grays
  • Blacks
  • Dark tones
  • Winter palettes
The goal is not to guess your colors — it’s to test and see what looks best visually.
3. Use AI as a Thinking Partner for Your Identity
We also talked about using AI to help develop your identity and brand direction.
You can use:
  • Astrology
  • Numerology
  • Aura colors
  • Personality tests
  • Archetypes
  • Color psychology
  • Brand personality frameworks
You can put all of this into ChatGPT and ask it to help you:
  • Identify brand colors
  • Identify brand personality
  • Identify visual themes
  • Identify style direction
  • Create prompts for your AI images
AI is not just for images.
AI is also for thinking, strategy, and identity development.
4. AI Identity Lab Classroom Structure (Important)
The new classroom structure was explained in this session.
Main Sections:
  1. Start Here
  2. Visual Identity Foundations
  3. Business Edition
  4. Tool Pathways
  5. Prompt Library (still growing)
  6. Office Hours / Community / Support
You should start based on your level, but most people should begin with:
Start Here → Visual Identity Foundations → Audit → Images → Videos
5. Use the Community for Support
Important reminder from this session:
There are no basic questions in this lab.
Use the community to:
  • Ask questions
  • Share images
  • Get feedback
  • Troubleshoot tools
  • Share resources
  • Share color palettes
  • Share brand ideas
  • Share wins
  • Share mistakes
This lab is not just courses.
It is a working lab and support system.
6. Zoom Clips (Important Tool) - I am hosting a free Masterclass on Thursday March 25th *register here
We discussed using Zoom Clips as a way to:
  • Ask questions
  • Record your screen
  • Show your images
  • Explain what you’re stuck on
  • Get video feedback from Lindsay
This is often easier than typing questions.
Think of Zoom Clips like: Loom, but inside Zoom.
7. Creating Custom Clip Art / Objects in OpenArt
We also discussed using OpenArt to:
  • Create custom objects
  • Create clip art
  • Create characters
  • Create branded icons
  • Create printable graphics
  • Create assets for products
Workflow idea:
  1. Create object in OpenArt
  2. Download high resolution
  3. Bring into Photoshop or Canva
  4. Export high quality files
  5. Send to printer if needed
8. Office Hours Structure Going Forward
Moving forward in the AI Identity Lab:
You will have:
  • Monthly Office Hours
  • Quarterly 1-on-1 Calls
  • Quarterly Strategic Planning Calls
  • Community support
  • Zoom Clips for questions
  • Feedback on images and videos
To book 1-on-1 calls, you must complete:
  • Foundations
  • Audit
  • Initial lessons
9. Action Steps From This Office Hours
For Everyone:
  • Complete your audit
  • Work on your visual identity foundation
  • Test colors using NanaBanana
  • Post questions or images in the group
  • Book 1-on-1 call after completing foundations
Specific Members:
Suzanne
-- Play with Zoom Clips + Avatar
Donna
-- Let Lindsay know if any lessons are locked
Chris
-- Test clothing colors in NanaBanana
-- Work on brand color direction
Trisha
-- Complete audit
-- Try creating custom clip art in OpenArt
-- Share the oracolor quiz with the group
Final Key Message From This Session
If you remember one thing from this Office Hours:
Your visual identity foundation is more important than making more AI images.
Most people are trying to make more content.
You should be trying to build a recognizable visual identity first.
When the foundation is clear:
  • Images are easier
  • Videos are easier
  • Content is easier
  • Branding is easier
  • Marketing is easier
  • Everything is easier
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Lindsay Hack
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Office Hours #1 – Visual Identity Foundations, Tools, and Next Steps
The AI Identity Lab
skool.com/ai-identity-lab
Your business has evolved. Your online image hasn’t.
We closes that gap, using AI as a mirror and bridge to help You 2.0 show up with confidence.
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