You're hiring people for jobs that should be workflows.
Alex Hormozi just explained why that's killing you.
His new video on winning with AI in 2026 breaks down something most founders still refuse to accept.
The way you're staffing your business is wrong.
Old model:
> "I need a project manager"
> "I need someone to handle client onboarding"
> "I need an ops coordinator"
New model:
> What does that role actually DO every day?
> Which of those tasks repeat?
> Which of those tasks can run without a human?
That shift sounds simple. It's not. Most founders have never actually sat down and broken a job description into its component tasks. They just hire a person and hope the job gets done.
Hormozi calls the new era BYOA. Bring Your Own Agents.
One person, leveraged with the right AI stack, operating like a full department.
And yeah, I know what you're thinking:
"My business is different. My ops are too complex for that."
That's exactly what every founder says before we get inside their business and find the same thing every time.
We built this for a quantity surveyor running a global consultancy. 80% of daily ops automated. Firm now handles 5x the volume. No new hires.
The pattern is always identical. Work that exists out of habit, not necessity.
Hormozi nailed the what. The implementation is where most founders get stuck.
The question isn't whether you believe AI matters. You do.
The question is whether you've actually done anything about it yet.
If the answer is no, what are you waiting for?
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1 comment
Niko Naskidashvili
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You're hiring people for jobs that should be workflows.
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