Why I’m stopping my dev team from building "Cool" features.
In the beginning at Webbility, we wanted to build the most advanced AI features possible. If it was technical and flashy, we wanted it.
I've since realized that was a mistake.
Now, we have a rule: If a feature doesn't have a direct line to ROI or Time Saved for the client, it doesn't get built.
  • A chatbot that 'talks well' is a toy.
  • A chatbot that qualifies leads and pushes them into a CRM while the owner sleeps is an asset.
Clients don't buy code; they buy their time back.
Question for the builders: How do you handle clients who keep asking for 'shiny' features that you know won't actually help their bottom line? Do you build it anyway, or do you push back?
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Swapnil Soni
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Why I’m stopping my dev team from building "Cool" features.
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