6h • General Discussion 💬
Why "great meetings" don't convert to clients 👇
(the final push they need)
Have you had a discovery call that went down like this:
You delivered a killer pitch…
The prospect was convinced…
But the commitment just fell short…
…leaving you puzzled about what went wrong.
If that sounds familiar, keep reading…
Your pitch should be built around solving one core problem.
But it shouldn’t be presented around delivering one benefit…
Otherwise - the prospect does this math in their head:
“Is this one thing worth $8k+?”
Meanwhile - your solution does 6 other valuable things you didn’t mention…
That’s the mistake.
That’s why the deal just fell short.
Instead, you need to present a catalog at the VERY END to get them over the line.
First, you establish focus on the problem, then you add magnitude with the benefits.
Here’s how this looks:
Say you've just proven your AI solution eliminates manual data entry for a finance team.
They're convinced. Now you present the catalog:
"But that's just the beginning. This same system also:
↳ Flags anomalies in vendor invoicing before you pay
↳ Predicts inventory needs 30 days out
↳ Generates compliance reports automatically
↳ Alerts you to contract renewal deadlines
↳ Tracks spending patterns across departments"
List 4-6 additional benefits. One line each, no elaboration.
This doesn’t dilute your pitch → it adds weight after focus has been established.
They came in thinking about one problem…
Now they're seeing six more problems solved with the same system.
That magnitude of possibilities provides the final push.
Lead with one. Close with many.
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this.
Dan 🤝
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Why "great meetings" don't convert to clients 👇
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