What do you sell, when you sell AI solutions?

For those of you who sell AI solutions/automations/workflows, how do you sell them? What I mean by that is, do you sell the .json file, do you work with their developer and set up a webhook, do you install stuff to their server, do you just build a workflow and run it on your own server, etc...?

I've been watching countless videos and reading lots of material, which has been awesome. But in everything I've found, there's no actual content about what actually gets transferred upon sale? Does anyone know of some videos on this particular topic?

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