We're Falling Behind · AI Automation Society

Frank van Bokhorst

18h • General Discussion 💬

We're Falling Behind

Yesterday, I had a conversation at my youngest son's hospitality school that left me genuinely shocked.

My question: "What's the AI program at your school?"

Their answer: "Nothing."

My follow-up: "Are you planning to change this for next year?"

Their answer: "No."

This is happening in the Netherlands. In 2025. In an industry that is being transformed at breakneck speed.

The hospitality industry is changing FAST:

AI-powered booking systems are becoming standard
Guest personalization through AI is the new expectation
Revenue management is increasingly automated
Customer service chatbots are handling initial interactions
Operations are being optimized through predictive analytics

Yet our hospitality schools are sending students into the workforce with zero AI literacy. No understanding of the tools that will define their careers. No training on how to work alongside these systems. No preparation for what the industry actually looks like today—let alone tomorrow.

We're not preparing our young professionals. We're setting them up to play catch-up on day one.

To educators: The industry won't wait for curriculum committees. Our students deserve better.

To industry leaders: What are you seeing?

Are new graduates prepared for the reality of modern hospitality?

We need to bridge this gap. Now.

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