This Super Bowl quietly marked a shift.

AI wasn’t just used behind the scenes —

it showed up on the biggest stage in advertising.

We saw:

• AI-generated commercials air nationally

• Tech companies center AI as the message, not just the tool

• Faster production cycles and creative experimentation at scale

That matters because it signals a change:

AI is no longer just about efficiency.

It’s becoming a creative medium.

The conversation has moved from

“Can AI do this?” → “How should AI be used responsibly and intentionally?”

For builders, educators, and creators, the advantage won’t come from chasing tools.

It’ll come from how well AI is integrated into storytelling, systems, and strategy.

Curious to see where this goes next.

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