4d • General Discussion 💬
This Is My Current Situation (Part 1)
Hi everyone,
I’d really appreciate some honest feedback on something I’ve been working on.
For the past few months, I’ve been trying to sell a lead conversion system for real estate teams through cold email outreach. The idea behind the system is to help real estate companies respond to inbound inquiries faster and convert more of their leads into actual conversations and booked appointments.
The system basically focuses on the moment when a lead first comes in. Instead of waiting for an agent to manually respond, the system can handle things like:
• instant first response to inquiries
• follow-up messages if the lead doesn’t reply
• basic qualification of the lead
• guiding the prospect toward booking a call or showing
• nurturing leads that didn’t convert right away
The goal is to stop warm leads from going cold simply because nobody followed up quickly enough.
To try and get clients for this, I built a cold email outreach setup.
Here’s roughly what I’ve done so far:
• scraped real estate leads from TikTok and LinkedIn Sales Navigator
• enriched the leads and found verified email addresses
• generated personalized icebreakers for each prospect
• sent campaigns through Instantly
• kept sending volume around 300 emails per day
So far I’ve sent around 5,000 emails total to real estate businesses.
The issue is that the results have been extremely slow. I’ve only managed to get one meeting from those campaigns so far.
Because of that, I’m starting to question whether the problem is:
1. the niche itself (maybe real estate agents are saturated with marketing offers),
2. my messaging or positioning,
3. or whether this type of service simply isn’t something real estate teams are interested in.
For context, here’s the type of email I’ve been sending:
[insert your template here]
My question for people here who know this space:
• Do you think a lead conversion system like this is actually valuable for real estate teams?
• Or are most real estate companies not really interested in solving this problem through external services?
• At this point, would it make sense to switch niches entirely and test something like med spas or another service business instead?
I’m trying to figure out whether I should keep improving the outreach in this niche or move on and test a different market.
Would really appreciate any honest opinions.
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This Is My Current Situation (Part 1)
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