This feels unfair... · AI Automation Society

This feels unfair...

Hey everyone,

Quick thought on closing sales — because honestly, for me it’s one of the trickiest parts of my business.

When I first got our lead-gen dialed in, we had no shortage of booked calls… but closing them was a whole different battle.

A few struggles I ran into (maybe some of you can relate):

The infamous “Sounds great, but I need to think about it.” -I used to leave it there, and 9 times out of 10 the deal went cold(as you know).
➡️What fixed it: Instead of letting the call end, I started asking: “Sure, what specifically do you want to think over?” That way we could handle the real objection on the spot. (feels hard at first, but get's easier with reps)

Discount hunters. -Prospects pushing for lower prices, or trying to cut our offer in half.
➡️What fixed it: Reframing around ROI. We showed the cost of not solving the problem, and positioned our price as the “investment vs. cost” difference. (That's the "feel stupid saying no" bit)

“We’re already working with someone else.” - Easy to get discouraged here.
➡️ What fixed it: Instead of competing head-on, we’d say: “Totally respect that. If you don’t mind me asking, what’s one thing you wish they did better?” That answer often opened the door for us.

The biggest lesson? Closing isn’t about pushing harder. It’s about diagnosing what’s really holding them back from saying yes — and then solving that.

After repeating these methods and adding a few more I've been able to compile my own sales cheat sheet and increase my close rate by over 22%. Literally feels like an unfair advantage.

Curious to hear from you guys:

👉 What’s the #1 struggle you’ve faced when it comes to closing deals?

👉 And if you’ve cracked it, what worked for you?

Would love to hear your experiences — I think we could build a pretty solid thread of “what actually works” for everyone here.

-Michael

19 comments