Think about LTV
I recently hired an agency to implement one of my core offers so we could move faster. It wasn’t cheap, but I trusted the founder and believed in what they promised.
Here’s what actually happened:
  • The beautiful promises weren’t delivered on time
  • Communication dropped off right after payment
  • Support became almost nonexistent
  • There was zero transparency around onboarding and implementation for weeks
The lesson?
A lot of AI agencies obsess over acquiring new customers but completely ignore the lifetime value of the ones they already have. And that has consequences. I’d never recommend them — in fact, I’d probably warn people not to work with them. That’s how reputations decline.
My approach is the exact opposite.
I only take on what I can fully deliver, and I focus on creating such a strong experience that clients naturally become advocates. That’s how you build sustainable growth — not by overpromising and disappearing, but by doing exceptional work that turns clients into your best sales reps.
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3 comments
Joonhyeok Ahn
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Think about LTV
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