Enterprise sales can be slow. Sometimes 3-6+ months So I always build a Trojan horse.
One free feature that:
- Solves a real problem
- Doesn't require approval
- Spreads organically within teams
People use it. Love it. Tell colleagues.
Then when they need the full solution, we're already in.
Land and expand. But the landing needs to be free and valuable.
What's can be your trojan horse?