The Real Risk in AI Projects: Misalignment, Not Technology
Most people think the biggest risk in AI projects is the technology:
  • “Will the model work?”
  • “Will the automation break?”
  • “Will the chatbot understand?”
But in reality, the bigger risk is misalignment with the client’s business goals.
  • A flawless chatbot that doesn’t solve the real bottleneck is still a failure.
  • Automations that save time in the wrong process create zero impact.
  • Clients often don’t know what they really need—just what they think they want.
This is why AI Transformation Partners must go beyond technical delivery. The real value lies in:
  • Diagnosing the business problem before suggesting tools.
  • Asking “why” three times until the true need is clear.
  • Framing success in business metrics, not technical KPIs.
Ironically, the hardest part of AI work isn’t the AI itself—it’s aligning humans around what matters most.
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Lê Lan Chi
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The Real Risk in AI Projects: Misalignment, Not Technology
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