1d • General Discussion 💬
the "just post content" advice is killing agency owners
everyone in this space tells you to build an audience first
post on LinkedIn, make YouTube videos, grow on X. takes 6-12 months minimum to see anything.
meanwhile rent is due and you've got zero clients
the guys actually making money aren't waiting for an audience to come to them. they're going directly to the people who need what they sell and starting a conversation
content is a long game. outreach is now. you can't pay your bills with impressions
if you're in the first 12 months and you're spending more time on content than on direct outreach you've got it backwards
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the "just post content" advice is killing agency owners
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