Stop selling 'AI' and start selling 'Efficiency'.
I’ve been tracking our lead conversations for the last month. The word 'AI' is starting to trigger skepticism because of all the generic 'wrapper' apps flooding the market.
What’s actually closing for us right now isn't the 'AI' itself—it’s the outcome.
  • Don't sell a chatbot; sell '24/7 lead qualification.'
  • Don't sell n8n workflows; sell '10 hours of manual data entry reclaimed.'
If your pitch sounds like a tech demo, you're losing money. If it sounds like a CFO's dream, you're winning.
Who else is seeing the 'AI Hype' pivot into 'Workflow Reality'?
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3 comments
Swapnil Soni
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Stop selling 'AI' and start selling 'Efficiency'.
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