Nike is the perfect example of how bold positioning creates a billion-dollar legacy. They didn't target the average; they spoke to the relentless drive to be the best. Their brand is a mindset, not a product catalog.
The best part? This strategy works in any industry. We used bold colors and messaging to help a law firm justify charging a double premium.
Question for the Group: How can you inject more boldness and vision into your current messaging? What powerful feeling can you sell instead of your product?
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