I decided to focus on signal-based lead scraping through LinkedIn. A lot of people in the cold email space talk about sending emails based on signals:
- People talking about problems in their business
- Showing interest in products you offer
- Or simply discussing something you sell
But the real work is actually finding these people. Where do you even find business owners in your ICP who are complaining or showing interest in what you sell?
That’s the problem I focused on solving. I built a semi-automated way to do it. I use Google with site operators to find posts talking about AI and automation. Then I scrape the reactions from those posts, enrich the data with LinkedIn, and send an email referencing the post while asking about their AI plans.
This means I’ve gone from randomly emailing people about automations to only reaching out to people who have already shown interest in AI.
Right now, the biggest bottleneck is finding creators with the right audience. But once I do, the rest is automated and I can generate leads within minutes.
Just wanted to share this since some of you have been asking about ways to get leads. I walk through the entire system in the video.