Prepping for a new prospect to sell to, here is how I'd run that first meeting

I answered this in comments for someone else and thought it was worth turning into a post since others may not be coming into this with much sales experience.

Don't list your capabilities

If you're walking into a sales meeting listing your capabilities, you've already lost the room.

Here's how I'd structure the opening meeting for discovery of their need:

Two discovery questions that route the whole conversation:

Where do you think your team loses the most time or money to manual work? Is it [area 1], [area 2], or [area 3] of your business? Which one's the biggest headache? Swap in the 2-3 areas that matter most for their business and the title of the person you're speaking to. Their answer tells you exactly which capabilities matter and which ones to never mention.
Across your entire business, if you could eliminate one manual process tomorrow, which one would save you the most? Any rough sense of what that costs you in hours or dollars? If they can quantify it, you have your ROI case. If they can't, that's your audit deliverable.

Bonus: a couple follow-ups that earn trust fast:

"Have you looked at any automation before? What happened?" reads whether they've been burned by vendors.
"If we found something that worked in one part of your business, what does it look like to roll it out to the rest? Is that your call?" tells you whether this person can pull the trigger or if you need someone else in the room.

On sharing capabilities upfront: don't list them. They don't know what voice agents or automation tools actually are. If you list capabilities they'll nod politely and forget all of it.

Once you've heard their bottleneck, tell a story instead. "A company we worked with had a similar problem, their team was spending X hours a week on this. We built something that cut it to Y." Let them see the outcome in a situation that sounds like theirs. The specifics come on call two once they're bought in on the problem being solvable.

Hope this helps someone close their next sale.

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Prepping for a new prospect to sell to, here is how I'd run that first meeting