okay so i watched this hormozi video and i literally can't stop thinking...

His main point is that AI won't hit every creator the same way. Entertainers and people doing low stakes tutorials get hit first because the content is the product. you watch it, you get the value, done. AI can already do that stuff...

but the more risk someone takes following your advice, the more proof they need. If you tell someone how to scale their business, they need to know you actually did it. and AI cannot fake that yet.

So, his fix is basically just film what you are already doing.....

you are taking calls, delivering work, talking to customers anyway. The only missing piece is hitting record and putting it out there

he calls it a self licking ice cream cone... hah.

the idea is your delivery work feeds your content feeds your next customer feeds more delivery work. one motion, not two separate things...

Three ways to start:

- Offer free audits to ten businesses, film every call, post findings

- Put a giveaway in your product, call winners, film the install

- Record customer Q&A calls, clip the best ninety seconds, post raw

no studio. no script. no editing. just the work you already do, shown.

AI can outwrite you every time. that is whatever. it cannot fake the proof you built by actually doing the thing

so what is one part of your service you could start filming this week?

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