I have helped a lot of businesses, founders and startups and the #1 pain for me is that the founder/owner/stakeholder keeps changing their minds. They don't think things through clearly or solve the wrong or least important problem (called BikeShedding https://thedecisionlab.com/biases/bikeshedding ). Here is a simple formula that helps insure you focus on the RIGHT problem at the RIGHT time without distraction. Do this for everything!
- What level of pain is it from 0-10
- What pain point does it solve - this must be easily articulated and short, not a long paragraph.
- What is the quickest and easiest way to solve it NOW.
- What does the user experience/process/flow look like when it has been solved.
Hope this helps. You all rock!!
Feel free to add your experience, advice, etc. we are better together!!