My Learnings After 1 Year: 50 Projects, 20 Regular Clients with n8n

#Introduction

I'm Rodrigo, a programmer with over 20 years of experience based in Texas, USA. After completing my AI & Machine Learning Masters, I launched an AI Agency focused on AI Agents and Automation, and for the last 6 months specifically focused on n8n for businesses generating $1M+ annually.

#Key Insights

Ideal Clients: Companies with 10+ employees earning $5-10M yearly. You'll work directly with owners (shorter sales cycles) and find better opportunities to improve processes.

Best Acquisition Channel: LinkedIn - easily identify decision-makers, engage with their content, then connect with a friendly (non-sales) message. Share valuable content before suggesting demos.

Sales Approach: Offer a Proof of Concept (POC) during meetings to demonstrate practical solutions to specific problems.

Product Focus: I excel in just three revenue-generating solutions (marketing, sales, customer service), all Ready-to-Deploy. This allows for faster implementation and unified improvements.

Pricing Model: Monthly fees outperform one-time setup fees. They provide continuity, prevent "starting from zero" each month, and eliminate friction around maintenance charges.

#Clients to Avoid:

Companies under $1M revenue (require foundational work)
Businesses with undefined processes
Those expecting AI to solve cash flow problems
Clients without existing, functioning processes

#Operational Tips:

Automate your internal processes
Keep onboarding and support initially manual to better understand clients
Invest in help desk software (I use the open-source solution from https://frappe.io/helpdesk)
Implement professional workflow monitoring (I use n8ops from https://www.n8ops.com) which gives me unified visibility across all client workflows. This has been transformative for proactive maintenance and quick troubleshooting, dramatically reducing downtime and improving client satisfaction.
Focus on rapid value creation (30% of my new clients come from referrals)

What strategies are working for your agency? Let's share insights and grow together.

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