Most agency owners make this mistake early:

Building custom projects for every client.

It slows growth.

Kills margins.

Burns your team.

Instead, pick your winner.

• One niche (e.g. ecom)

• One offer (e.g. chatbot w/ product recs)

• One plan (e.g. 2K setup, 300/mo)

Then scale it.

Simple wins.

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