…Keeping Them Is Where the Money’s Made

Hey guys,

We all talk a lot about getting clients… but let’s be real — the money is made in keeping them.

When we first started, we were so focused on closing new deals that retention was almost an afterthought. And it showed — clients would come in, we’d do some great work, but a few months later they’d move on. It felt like we were always starting over.

Here’s 3 things that turned it around for us (and maybe it helps you too):

Quick Wins. -Clients don’t want to “wait and see.” We make sure they get a tangible result in the first 1–2 weeks — even if it’s something small. That early momentum buys trust

2. Regular Communication. -Silence kills client relationships. We set up a simple rhythm — weekly updates (even if it’s just 3 bullet points). Clients who feel informed almost never leave.

3. Show the ROI. -Don’t assume they see the value. We actively connect the dots: “This workflow saved your team 40 hours last month. That’s roughly $X in savings.” When you tie results to dollars, retention becomes natural.

Since tightening this up, our churn dropped massively. Clients who were leaving after 2–3 months are now staying 9–12+.

So here’s my question for you guys: What’s one thing you’ve done (or are trying) to keep clients around longer?

-Michael

3 comments