Is ‘Lead Follow-Up’ the most broken part of most businesses?
Hey everyone,
Been having a lot of conversations with agency owners, coaches, and consultants lately, and a fascinating (and frustrating) pattern keeps emerging.
They are experts at what they do. They can:
  • Run incredible ad campaigns.
  • Generate a flood of inbound leads.
  • Build amazing products and services.
But then the “leaky bucket” problem hits. A lead fills out a form or calls in, and…
  • The business owner is too busy to respond instantly.
  • The follow-up is slow or inconsistent.
  • The lead, who was red-hot 5 minutes ago, goes cold.
It feels like so many businesses are spending a fortune to fill a bucket with holes in it. The bottleneck isn’t lead generation, it’s lead management and conversion.
We’ve been exploring ways to solve this with a hybrid approach—using AI for the initial 24/7 engagement and then looping in real humans when a conversation needs that personal touch. It’s also shocking how much revenue is sitting dormant in old CRM databases just waiting to be reactivated.
My question for the group is: What are you seeing?
How are you (or your clients) solving this follow-up problem right now?
  • Hiring and training an in-house sales team?
  • Using VAs?
  • Relying on complex Zapier/GHL automations?
Curious to hear what’s working and what’s not. This seems to be the biggest unlock for scaling most businesses right now.
Let’s discuss in the comments. 👇
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Mizanur Rahman
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Is ‘Lead Follow-Up’ the most broken part of most businesses?
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