I Reverse-Engineered Dan Koe’s “Million-Dollar” AI Content System… Then Built It Myself (Copy Mine)
In this video, I watched Dan Koe’s workflow breakdown frame-by-frame, took notes on every step, and then rebuilt the entire system for myself—so you can copy it too.
The core idea is simple (and insanely effective):
X/Twitter is the testing ground.
You post ideas fast, track what hits, then turn the winners into newsletter issues, YouTube scripts, and multi-platform content—without losing your voice.
Here’s what I cover:
  • How to find and test ideas quickly (without overthinking)
  • How to turn one “winning” post into a full content stack (newsletter + YouTube + shorts/carousels)
  • How I use AI the right way: research, structure, hooks, repackaging—not “writing for me”
  • How to set this up as a repeatable weekly system you can run forever
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Matt Ai
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I Reverse-Engineered Dan Koe’s “Million-Dollar” AI Content System… Then Built It Myself (Copy Mine)
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