I automated 90% of my cold email outreach. Here’s what changed (n8n + instantly)
I was spending 2–3 hours/day on cold outreach and still missing follow-ups, tracking replies manually, and burning out.
So I built a cold outreach automation system that now handles ~90% of the workflow.
Here’s what it does 👇
Lead research (fully automated)
  • Scrapes & validates company websites
  • Extracts key details (industry, size, tech stack, pain signals)
  • Flags bad or inactive domains automatically
Result: 0 manual lead research
Personalized icebreakers at scale
  • AI reads the company website + context
  • Writes 1–2 line human-sounding icebreakers
  • No “Hope you’re doing well” or obvious AI fluff
Output:300 personalized emails/day~6,000 emails/month
Smart sending + reply tracking
  • Sends with warm-up & daily limits
  • Tracks opens, replies, and follow-ups automatically
  • Updates everything in a single dashboard (no spreadsheets)
Real results (last 30 days)
  • 6,000 emails sent
  • 5–7% average reply rate
  • ~1.2–1.8% positive replies
  • Zero manual follow-ups missed
Biggest takeaway:Automation didn’t make the emails robotic — it actually forced me to be more relevant, because bad personalization doesn’t scale.
This system isn’t a “spray & pray blaster.”It’s more like: fewer mistakes, consistent execution, and clean data.
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Soumya Sen
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I automated 90% of my cold email outreach. Here’s what changed (n8n + instantly)
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