How would you guys price this project?

Working on a fixed-price quote for a fairly involved build for a dealership. Would appreciate a gut check from anyone who's priced enterprise AI automation work before (or similar). I'm one of multiple builders quoting on the same scope. 12 weeks, fixed price, solo build.

What's being built

Three components, all feeding one shared lead pipeline in their existing CRM.

Website React widget embedded on their dealer websites. Triggers on high-intent pages (like trade-in page), walks visitors through 5 questions about their current car, pulls a real-time market valuation, and presents a soft offer range. Lead submits to CRM with source tag for follow-up. Logs to Supabase.

A daily Make workflow, one per store. Pulls sold-customer data, runs calculations, uses Claude to generate personalized SMS + email referencing the customer's specific position. Compliance layer (opt-out registry, frequency caps, quiet hours, audit log). Replies route back to business

A new dashboard tile in their existing Next.js/Vercel/Supabase dashboard. Closed-loop attribution across all their channels. Daily/weekly/monthly/per-layer views, role-based access for ~19 users.

They are also letting me do a separate paid pilot on component 2, which I need to give them a quote for.

How would you price something like this? I usually price my workflows by seeing how much they pay their employees for the task that will be automated, and multiplying that by how much time they spend on it per year, and charging a fraction of that. However, this looks different for me. I was thinking of maybe running a market analysis on senior AI developer pay, and relating that to 12 weeks of work? What do you guys think? How would you guys price something like this?

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