How to Guarantee You Fail in the AI Space

Tré Hunter

4h (edited) • General Discussion 💬

If you want to guarantee you fail in AI and automation:

Keep consuming content. Keep watching YouTube videos. Keep bookmarking new tools.

Just don't build.

Here are the 4 behaviors that are guaranteeing your failure in the AI & automation space:

1. Stay on the sidelines.

Tell yourself you're "getting ready."

Meanwhile, someone else ships messy.

Josh Pigford saw a tweet about an AI idea, publicly said "I'm building this," shipped a rough MVP in a weekend, turned it into paying users, and exited for around $15k.

It wasn't polished. It just existed.

Observers don't get leverage. Builders do.

If you never attach your name to something real, you never get feedback, users, or momentum.

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2. Chase every new, shiny tool.

The moment a new model drops, you abandon what you were learning.

A 2025 breakdown on AI startups warned that founders chasing every shiny tool end up scattered, burned out, and shallow. The ones actually growing picked a tiny stack and mastered it deeply against specific goals.

Mastery compounds. Hype resets.

If you're chasing the newest tool like everyone else, you're constantly starting from zero.

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3. Avoid choosing a niche.

Stay vague. Be "into AI." Be "doing automation."

Meanwhile, AI agencies charging $2-3k per client per month aren't generalists. They're solving specific problems for specific clients.

They're "AI marketing for med spas." They're "AI video systems for B2B SaaS."

Once they picked a lane, offers got clearer, referrals got warmer, and revenue got predictable.

Generalists feel safe. Specialists get paid.

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4. Confuse motion with progress.

Build private projects. Refine invisible systems. Take more courses.

A founder recently grew from $10k to $18.5k MRR in 90 days—not by learning more tools, but by DMing real prospects, shipping AI products clients could touch, and letting those shipped builds become proof.

Another builder prototyped a SaaS in a week using AI and used that demo to close clients.

They didn't "prepare." They shipped.

6 months from now, if you keep grinding privately, nothing dramatic will happen. You'll just still be learning.

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Here's the uncomfortable truth:

The winners in this space aren't smarter. They execute faster.

They pick a lane. They ignore noise. They ship messy. They refine in public. They build offers around real problems.

Technology is democratized. Access is no longer the bottleneck, your bias toward action is.

So here's the gut check:

Are you building, or are you hiding behind learning?

Pick one thing. Put it out this week.

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