How to Get Your First Recurring Clients Through LinkedIn

The first thing you need to understand is that LinkedIn is not a place to sell... contradictory right... but let me explain.

The purpose of LinkedIn is to generate relationships, and here's the key: "Relationships".

If you try to make a sales pitch right from the start, forget it... you'll be ignored.

The LinkedIn process is slower and requires patience and discipline. If you do good work, you should get good conversations in the first month and maybe your first contract in the second month.

But why use LinkedIn then? If it's so slow and laborious...

Because LinkedIn is where big deals are made, so the sooner you start, the sooner you'll be able to connect with major executives.

The key to everything is: Be interesting, not interested.

On LinkedIn you can access the main executives of most medium, large and Enterprise companies.

But then you tell me "I haven't even managed to sell to small clients yet, so LinkedIn isn't for me"... that's where you're wrong.

LinkedIn as I said is a network that takes time for your profile to gain relevance, so... start as soon as possible.

I'm going to give you some simple tips on the main points you need to focus on before starting:

Profile Photo: High-quality, professional, face takes 60% of image. Neutral background. This is your first impression.

Cover Photo: Don't use LinkedIn's default. Add your value proposition or company branding. Most people waste this space.

Headline: Use all 220 characters. Instead of "Automation Consultant," write "I help companies save 40h/week with automation | n8n Specialist | 50+ projects delivered." This appears every time you comment.

About Section: Start strong, show results with numbers, end with call-to-action. Make people want to work with you.

Experience: Show achievements, not tasks. "Reduced processing time by 75%" beats "Responsible for automation." Numbers win.

Featured Section: 2-4 high-impact items. Client testimonials, case studies, your best content. Immediate social proof.

Skills: Pick your top 3 and get endorsements. Quality over quantity.

Recommendations: Get them from bosses, clients, colleagues. Different perspectives build credibility.

Here's the Truth:

Your profile is your showcase. If someone visits and doesn't understand in 10 seconds what you do and the value you deliver, you've lost the opportunity.

LinkedIn rewards long-term relationships. Start building authority through a solid profile, then invest time commenting and interacting with your prospects' posts.

Don't rush it. Be consistent.

Most automation experts focus on technical skills in their profiles. Wrong move. Business owners don't care about your technical skills. They care about outcomes.

Talk about time saved, costs reduced, revenue increased, errors eliminated. Your profile should make it crystal clear: "This person makes businesses more profitable."

If your profile doesn't clearly answer "What's in it for me?" within 10 seconds, you're losing potential clients every day.

The LinkedIn game is about patience and consistency. But once you get it right, you'll have access to decision-makers that would cost thousands in advertising to reach.

What's the first thing you're going to fix on your profile?

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