Hey everyone,
I want to share a crazy stat that changes how we should think about marketing and brand building. A recent study from Semrush found something huge:
AI gets 40% of its answers from Reddit.
Even crazier, for some things (like Google’s AI Overviews), Quora is an even bigger source of information.
Here’s why this is a huge deal for your brand:
- AI learns from real conversations: Large Language Models (LLMs) are being trained on authentic, community-driven content. They trust what real people are saying to each other.
- Your brand becomes invisible: If nobody is talking about your product on Reddit, then to the AI, your brand simply doesn't exist as a top solution.
So if you’ve been wondering: “Why doesn’t AI ever mention my brand as the best tool for {X}?”
It’s probably because you don’t have a presence where AI is actually looking for answers. It's not enough to be on your own website; you need to be part of the community conversation.
The good news is, you can fix this. Here’s how you get AI to start talking about you:
- Build a Real Presence. Get involved in subreddits where your potential customers hang out. Don't just advertise, participate.
- Contribute Actual Value. Share helpful guides, answer questions honestly, and do AMAs (Ask Me Anything sessions). Become a trusted resource, not a marketer.
- Encourage Customers to Share. Motivate your happy customers to talk about their experiences on these platforms. A genuine review from a user is more powerful than anything you can say.
The bottom line is this: To get noticed by AI, you need to build your brand where real people are talking.
And right now, that's on Reddit, not just LinkedIn.
Special Thanks Jake Ward for bringing this to my attention!