(it’s obvious)
Imagine this:
Your prospect has been moving through your funnel for weeks…
They've read your LinkedIn posts. Clicked through to your website/calendly. Booked their discovery call.
They show up. They're engaged. They understand the value. They see the ROI.
Then you drop the price and… they hesitate.
Hitting you with smoke-screen objections left, right & centre.
Why?
Because you’re probably not offering a strong enough guarantee.
You can provide value. You can build trust. You can amplify desire.
But if you don’t eliminate risk?
You’ll struggle to close 5-figure deals.
So rather than harping on about the obvious reasons for having a strong guarantee…
I’ll just give you mine and what the AI Agencies I work with use to close 5-figure deals:
“The decision to invest in [your solution] isn’t actually today - it’s in [timeframe] - because in [timeframe] if you’re not happy with [your solution] - I’m not happy - so I’ll send you a full refund, which is said on this call recording and written in the contract…”
Now that’s what you call a guarantee.
Hearing that is what makes prospects feel safe handing over their hard-earned cash to you.
But if that guarantee made you feel nervous?
Then your service delivery needs work…
(not the strength of your guarantee)
Take that guarantee, and you’ll close 5-figure AI deals too - no doubt about it.
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I help AI Agencies get more clients & scale.
Dan 🤝