How planning my cold email campaigns properly increased my reply rate by 2x

10 months ago when it came to doing cold email for my ai agency, I'd spend ages setting up domains, writing emails, building lists, and then wonder why the campaign wasn't performing.

The problem was that I had no real plan.

I was just launching campaigns and hoping everything would work itself out.

After a lot of trial and error, I realised that the best campaigns are usually won before the first email is even sent.

Once I started planning things properly, who I was targeting, what problem I was solving, and how I was positioning the offer, everything became much more consistent.

The emails were more relevant, the replies improved, and the calls became easier because the foundations were already there.

So I put together a quick guide breaking down the 3 stages I go through before launching any cold email campaign now so it's easier for you to build high converting cold email campaigns.

You can access it here, hope it helps 👍

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