Cold email isn’t about luck. It’s about volume.
If you're sending under 400 emails/day, you're not in the game.
Here’s how to scale your cold email system—without blowing your budget or burning domains:
Step 1: Hit the right volume
→ 20–30 inboxes
→ 400 emails/day
→ 13,000+ emails/month
→ 4,000 prospects (with follow-ups)
This is how you create consistent pipeline.
Step 2: Keep it lean
→ Microsoft via GoDaddy – $470/year for 30 inboxes
→ ZapMail (Google Workspace) – $99/month for 30 inboxes
→ Use .com domains only
→ Warm up inboxes 2–3 weeks minimum
→ Cancel auto-renewals on GoDaddy (they sneak in price hikes)
Step 3: Stay sharp on deliverability
→ 50/50 split: Microsoft + Google
→ US or EU IPs only
→ Use Smartlead or Instantly to manage inboxes
→ No sketchy domains, no spam tactics, no shortcuts
The result?
A cold email engine that books meetings daily—at scale.
No fluff. Just numbers, infrastructure, and consistency.
Built a cold email system that works?
Share what’s helped most—or where you’re stuck👇
Let’s break it down.