You offer a free trial to reduce their risk.
What they actually hear is this guy isn't confident enough to charge me upfront.
So they use it, ghost you, and move on. And you wonder why nobody converts.
I did it too. 7-day free trial, risk reversal, the whole thing. You know what it attracted? People who were never going to pay in the first place.
Charge from day one. Even if it's small, money exchanged means skin in the game from both sides.
Free trial is not a sales strategy. It's an insecurity dressed up as an offer.
If they won't pay even a small amount upfront, they were never your client.