21d • Wins 🌟
First client meeting since starting the agency.
Had my first client meeting today since starting the agency.
And it came from exactly where I expected it to.
Not a cold email. Not an ad. Just a conversation with someone already in my network.
I’d known him for a little while. Called him. Had a chat. And he invited me in.
He built everything on word of mouth. No ads, no portals. Just reputation and referrals.
Good guy. Knows his stuff.
But he turned down a block of flats last year because he didn’t have the manpower to take it on without dropping his standards.
That hit me.
Because that’s not a staffing problem. That’s a systems problem.
We sat down and went through his business properly.
Found three areas where he was quietly losing money and reputation without even realising it.
None of them were obvious. All of them were fixable. For a word of mouth business those aren’t small issues.
Your reputation is your pipeline.
One bad experience and the referral stops.
I’m not a tech person trying to sell property businesses software.
I’m a property person who knows where the gaps are because I’ve worked in them.
That’s a different conversation entirely.
He said call me Wednesday.
So Wednesday it is.
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First client meeting since starting the agency.
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