9h • General Discussion 💬
Every big B2B deal I closed came from the same place
The best B2B deals I've closed all came from the same place.
Not cold email. Not ads. Not referrals.
LinkedIn.
And not in the way most people think.
I didn't spam DMs. I didn't "engage" on 50 posts a day hoping someone would notice me.
I built a system around one idea:
If the right people see you consistently saying the right things, deals come to you.
Here's what I mean.
Most founders treat LinkedIn like a to-do list. Write a post. Hope it lands. Send some DMs. Repeat tomorrow.
That's exhausting and it barely works.
What actually works is building a machine behind your presence.
Content that runs on a schedule without you writing every word. Comment monitoring that catches when someone raises their hand. Follow-up sequences that don't depend on you remembering.
I set this up for myself first. Took about 90 days to see it compound.
By month 3, inbound messages started showing up from people I never reached out to. They'd been watching my posts for weeks.
The deals that came through were bigger than anything I'd closed from cold outreach. Because by the time they reached out, they already trusted me.
LinkedIn is not a content platform.
It's a trust-building machine that happens to look like a content platform.
If you're selling B2B and you're not running a real system on LinkedIn, you're leaving the easiest money on the table.
This is my experience. Curious if anyone else is seeing the same thing.
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Every big B2B deal I closed came from the same place
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