Day 4 - Deploying an Automation · AI Automation Society

Day 4 - Deploying an Automation

What We Built Today

The System in One Sentence

A self-running robot that hunts down qualified SEO leads for you in Oklahoma City every single day, forever, while you sleep.

What Actually Happens Every Night at Midnight

Robot wakes up on Trigger.dev's servers (not your computer)
Picks this week's niche from your rotating list of 28 (Fire Protection → HVAC → Tree Surgeon → … → Tea Shop)
Searches Google Maps for that niche in a 25-mile radius around OKC
Throws away the top 5 results — those businesses already rank #1–5, they don't need you
Picks the next 20 businesses — these are the ones LOSING the SEO game
For each business, it:
Pulls phone, website, address
Scrapes their site for the owner's email.
AskGoogle's AI "Who owns this business?" — gets the owner's name from reviews, about pages, and the open web
Checks if they're already in your Close CRM (dedupe by phone)
Creates a fresh Lead in Close, tagged "OKC SEO Bot", with everything filled in.

You wake up to 10–20 qualified leads in Close, ready to call.

Why This Is a Money Machine for Your Agency

1. You skip the worst part of sales: prospecting

Most SEO agencies waste 60% of their time looking for leads. You just removed that step entirely. Your only job is to call/email — the highest-leverage activity in sales.

2. The leads are pre-qualified for SEO

You're not calling random businesses. You're calling businesses that:

Rank below #5 in their local pack (PROVEN they have an SEO problem)
Are small enough that the owner answers the phone
You have the owner's NAME ("Hi Nick, I noticed Atomic Fire Protection is ranking #8…")
Often have an email for follow-up campaigns

That's a 10x better opening line than "Hi, is this the business owner?"

3. It compounds while you sleep

Year 1: ~5,000 leads (20/day × 250 working days)
Even at a 0.5% close rate at $1,000/month per client = 25 new clients × $12K/year = $300K ARR
At a 2% close rate = $1.2M ARR

You'd need 3 full-time SDRs to generate this lead volume manually. You're now paying ~$30/month in API costs instead.

4. The system is portable to ANY market

Change the city from "Oklahoma City" to "Dallas" → instant Dallas lead pipeline
Change the niches → target a different vertical
Duplicate the project → run multiple cities in parallel

You built one machine. You can deploy it in 20 cities by the end of next week.

5. You have the data forever

Every lead lives in Close with rich notes:

Their current rank position (your opening pitch)
Their review count (their pain level)
Their website status (your upsell angle)
Owner name (your relationship hook)

This becomes a proprietary database competitors don't have. Even if a lead doesn't close today, they're in your funnel forever — email campaigns, retargeting, follow-up sequences months later.

Tomorrow morning, check Close. Your first batch will be waiting.

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Day 4 - Deploying an Automation